When you think of Florida, you likely think of beaches and Disney World. And, honestly, you aren’t wrong. But, believe it or not, Florida is actually huge in the beef industry. In fact, the largest beef cattle ranch is located right here in the sunshine state! To learn more about beef and its role in Florida, check out the Farm Traveler Podcast’s episode with Florida Cattle Ranchers Chairman of the Board Gene Lollis. Gene and Trevor, the host of Farm Traveler, chat about the history of Florida beef and major breeds throughout the state, why land conservation and sustainability is so important in ranching (and how ranchers have been at the forefront of conservation for decades), and how the rise in direct to consumer beef products is improving the relationship between producers and consumers.