Our Commitments To You
Consumers, Retail Partners, and the FCR Ranching Family
WHOLESOME QUALITY BEEF
We are committed to providing our consumers wholesome, healthy, great tasting beef, and sharing with them the value that comes with choosing homegrown Florida beef.
HUMANE TREATMENT OF OUR CATTLE
We are committed to raising healthy cattle that are properly handled and cared for from birth until processing. This includes, for example, giving them essential nutrients that keep them healthy all year, and providing them space to move around freely in a comfortable environment.
We are committed to operational transparency for our consumers. To that end, we’ll harness technology so that customers can track the origin and processing of any cut of our Florida born and raised beef.
CONSERVATION AND SUSTAINABILITY
We are committed to conscientiously managing our ranches and cattle in a manner that supports our members’ collective focus on conservation, freshwater recharge, green space, endangered species habitats, reduced carbon footprint, and a fresh, clean air supply.
INTEGRITY AND COMMUNITY
We are committed to growing an economically viable company of which our members are proud, that is operated with integrity, and that supports its members with the knowledge necessary to produce the quality of beef required by FCR in a sustainable and conscientious manner.
Transparency Is Very Important to Us
This means we want our consumers to be able to use modern technology and their mobile devices to trace our beef back to the rancher who raised it. Whether it’s beef bought at the grocery store, or ordered at a restaurant, you can follow the cow’s journey from farm to plate. And, you will be able to learn more about the ranchers who raised the cow along the way, with pictures and information about their families, ranches and cows.
Every cow that enters our system will be certified by the rancher as born and raised in Florida.