Transparency Is Very Important to Us

This means we want our consumers to be able to use modern technology and their mobile devices to trace our beef back to the rancher who raised it. Whether it’s beef bought at the grocery store, or ordered at a restaurant, you can follow the cow’s journey from farm to plate. And, you will be able to learn more about the ranchers who raised the cow along the way, with pictures and information about their families, ranches and cows.

Every cow that enters our system will be certified by the rancher as born and raised in Florida.